North Coast is a long-running annual music festival located in Chicago, IL. It's a launchpad for touring artists on-the-rise and is renowned for its eclectic programming style. We joined the festival's team during their 9th-year rebranding phase. This included extensive digital & real-world marketing/advertising campaigns over a 5 month period in 6 states.
Private Stock is a Portland (Oregan)-based record label that was launched during the quarantine. We provided Brand Strategy services for their successful entry into the market, e-commerce solutions for operating almost fully in a digital space, and tactics for leveraging existing resources into early customer conversions.
Red Bull is known as an energy drink but might be just as famous for its culture marketing around the World. For close to a decade, we've supported their music ventures in Chicago, IL with massive, city-wide guerilla marketing efforts - outdoor wheatpaste installations, retail/neighborhood campaigns, magazine distribution, and street team activations.
The DJ Hookup is a pro-audio supplier located in Illinois that came to us with an already solid digital strategy and footprint. The challenge became how to find hidden value in their brand and use that insight to create content that connected a larger span of demographics while also inspiring repeat views.