Founded in 2006, Ground Lift Media provides digital marketing & brand strategy solutions for small businesses, non-profits, and creatives. Our mission is to understand a brand's heart so we can effectively communicate with, and create organic connections to, the communities integral to sustained growth.
In the most basic sense, we want to know why customers love you and find solutions for how your brand can connect with people sharing those same values. Why sell ice to Eskimos when people are walking around with lukewarm drinks? This might seem like the obvious but since you're reading this, you've likely begun to realize how necessary a solid Digital Marketing plan is when it comes to effectively and efficiently converting these prototype customers.
We preach this method because we practice it. And practice it, over and over.
Long before we started Ground Lift Media, we were musicians trying to start a career. Often as an independent artist, your team is one person (you) and budgets are a major factor (this situation isn't unique to artists though! perhaps you work for or own a long-established business and feel the same way?). But the advent of Digital Marketing opened the doors wide open for growth one fan (customer) at a time, within budget. By automating customer service, advertising, and communications, we were able to maintain high standards of quality and nurture loyalty, all of which laid the foundation for the launch of our record label / wholesale distribution outlet. By honing in on our strongest markets around the World and focusing on a quality product, the label quickly branched off into an online-based record shop / retail distribution outlet. And along the way, we developed 2 organizations that were meant as support systems for artist communities, but also serve in a larger marketing capacity.
Yes, this is all music-related but the core ideas are all firmly rooted in a Brand Strategy based around Digital Marketing, which can be applied to any industry! And it all begins with your customer, and how you connect and engage with them. Is your business ready for a digital transformation? Do you want to evolve faster, at the speed of your customer's needs?
The phrase 'ground lift' is a term used in audio technology that essentially means 'to remove static between connected devices' (we are musicians after all!) But this concept is the driving force behind our company culture. Any successful marketing campaign or branding effort, digital or otherwise, is directly related to the quality of the communication and plugging it into the right eyes and ears.
Is your digital marketing & brand strategy working for you as hard as they should be? These are the problems we love to solve!
Schedule a FREE one hour consult now and let's dive in!